Knowledge

During the four years of study students will be able to:

  • Have high ethical and moral touch about their profession;
  • Analyze, evaluate and synthesize range of options together with the ability to execute ideas and knowledge to various situations that they will work on;
  • Develop the ability to argue logically, reason out critically and make correct judgments;
  • Identify problems, analyze them within the framework of the cognitive knowledge built already and giving solution (problem solving capacity);
  • Grasp basic research methods in the scientific ways and the ability to conduct research individually or in group,
  • Understand, use, evaluate and present numerical and statistical information in a variety of ways.
  • Have an ample knowledge of universally accepted journalism ethics and know how to apply it appropriately to their task in media organizations.
  • Understand and apply the principles and the law appropriate to journalistic practices
  • Identify, prioritize and analyze problems related to media and provide feedbacks to the community and policy makers
  • Have sufficient journalistic professional knowledge of theories and practicalities, principles and concepts of the field of journalism and communications
  • Attain the understanding of inclusive based knowledge and understand different media systems and various world views as well.
  • Have sufficient knowledge of the media convergence concepts and its application as well

                    Skills

During the four years of study students will be able to:

  • Use local and English languages proficiently, both orally and in writing as a journalist;
  • Use a range of media in the gathering, preparation and presentation of news reports;
  • Use computer, internet and e-mail and other new medias as a proficient person in information and communication technology (ICT) skills in order to use different software and programs in relation to media productions;
  • Do their own business in the field of journalism and communication;
  • Develop professional journalistic skills of writing and producing news, documentaries and other articles for different media organization;
  • Present news and other media products in different media;
  • Use local and national recourses to efficiently deal with journalism and communications at grass root level;
  • Gather, write, edit and report news, articles, editorials, features, broadcast programs, reviews comments for appropriate media;
  • Demonstrate critical, creative and independent thinking by contributing to the communication needs of the society and state through projects, internships and consultancy services;
  • Produce print media products such as newspaper, newsletters, broachers, documentaries etc;
  • Produce broadcast media products such as Radio programs, Television programs, Radio documentaries, Television documentaries etc.
  • Adapt media outlets to specific medium in order to facilitate its grasping by local readers, listeners and viewers;
  • Plan, coordinate, organize and manage the activities of newsrooms (editorial departments);
  • Work and communicate effectively and flexibly in foreign languages particularly in English and local languages in which most media in the country work;
  • Use the necessary technology aids effectively and efficiently to handle media works.
  • Use and being familiar with different software‘s which are useful for media practitioners such as the audio-visual software‘s

NB* In order to support the above mentioned skills field trip and internships are mandatory.

        Why Fieldtrip and Internship become mandatory?

  • Higher education is said to produce balance between theory and real practice in a given field or trade. There is a general acknowledgement that getting experience in the field before graduation is crucial not only for a seamlessly transition into the workplace, but also for enhancing graduates‘ career progression and prospects for employment after graduation (Calvo, 2019).
  • Media study demands both theoretical and practical circumstances in advanced way. Especially in the 21st century, the advancement of technology and the dynamic nature of the media industry exceedingly require balance between theory and real practice. Hence, it has no doubt those higher educations which offer media studies should incorporate the above mentioned vital point of views. It is well known that, the Ethiopian education system has enriched in theoretically, but the practical balance is at its infant level. In order to enhance students practically filed trips and internships play a decisive role in media studies.
  • For media students field trips could provide customized and unique learning opportunity for authentic, meaningful, lively and motivated environment to support what they have learnt theoretically. It gives them chance to visit different media institutions (laboratory and studio setups, equipment, technology, layout etc…), which is significant to learn and get different experiences on how the media houses operate their productions and other structure, management, and other related practices. It also helps to see different media organization technological advancement, since different media organizations have their own capacity of technological advancement.
  • In the case of internship, it is well kwon that internship is an official program offered by organizations to help train and provide work experience to students and recent graduates. This will help students to learn about their capabilities and ultimately encourage them to have a greater understanding of their strengths and weaknesses.
  • Under internship students are supposed to take part in continuous follow-up and exercise productions in a given nearby media institution during summer time.
  • Under fieldtrip students are supposed to take parts in visiting different media organization, other than where they spend their summer in internship. For the sake of students Varity experience, it is important to get the chance to visit media organization with different in house style.
  • To sum up, fieldtrip and internship give an opportunity to apply/practice theory, get a feel for the work environment, boost students confidence, build networks, increase motivation, getting a job directly and also it creates a great opportunity for the universities to work with the media industry. Therefore, it is mandatory to run them according to the time frame they need.

                  Attitude

    During the four years of study students will be able to:

  • Build high ethical and moral standards of journalistic professionalism that would be practiced with honesty and truthfulness in a society;
  • Gain professional prestige due to the worth-fully rendered service to the society;
  • Participate actively in team work and effectively contribute to the group’s task;
  • Develop a culture of tolerance and commitment, civic virtues, skills of effective listening, a power of negotiating, persuasion and presentation;
  • Build effective self-management skills in their behavior, motivation, creativity and taking individual initiatives to perform the assignments as well as time-management and work planning skills;
  • Learn new experiences in-order to raise professional quality and lifelong learning.
  • Discharge the assigned activities with integrity and high professional ethics, as journalists and communication specialists.
  • Challenge malpractices and praise pro-democracy and pro-development practices.
  • Understand and appreciate the value of diversity and inclusiveness in the media and society.
  • Work ethically in pursuit of truth, accuracy, fairness and other essential ethical elements.
  • Have intellectually rigorous and critical mind, who respect human rights and diversities in society
  • Be professional, highly disciplined, critical thinker, logically reasonable, and socially responsible person in the society.
  • Have to vigorously fight against the notion of ethnocentrism and racism in the working media environments (landscapes)
  • Know and understand how to cope up with the issues of cultural shock by applying the conception of intercultural communication

             Admission Requirements

Generally the program admits students that have been recruited at a national level through the ministry of education. Students who have successfully completed the courses offered in freshman program for one year are admitted to the program. Thus students background must be familiar with reasonable English language mastery can join the program. Moreover, interested applicants who had diploma in any field from a recognized institution can be admitted as advance standing students.

                Graduation Requirement

Students will be eligible for graduation upon:

  • Successful completion of all courses in major and supportive courses with a minimum of CGPA of 2.00 in the overall 176 credit points, and
  • Having no ―F‖ grade scored in any of the courses taken.

             Medium of Instruction

The medium of instruction for the program is English

Degree Nomenclature

English: Bachelor of Arts in Journalism and Communication

Amharic: የአርት ባችለር በጋዜጠኝነት እና ኮሚዩኒኬሽን

            Duration of study

The regular BA degree program in Journalism and Communications has been offered for four years full time study. To adequately address the necessary professional skills and knowledge that the working environment requires the program has revised the delivery approach from three-year full-time to four year including the freshman year. The four year degree program comprises the range of active methodologies, student centered and practice-oriented course offering approaches.

           General Mode of Delivery

The common approaches supposed to be used in many of the modules and courses are identified as follow

  • Block
  • Parallel

            Specific Methods of Teaching

The department basically uses the following general methods of teaching which enable students to be active in the teaching and learning process:

  • Demonstration
  • Presentation
  • Lecture
  • Laboratory
  • Discussion
  • Field work
  • Field trip
  • Media monitoring

                 Mode of Assessment

The Program generally follows a continuous/progressive evaluation procedure, unless and otherwise the nature of the course requires otherwise.

Thus, it basically follows the following procedures:

  • For course work
  • Continuous assessment
  • Final examination
  • Reflection paper
  • For practical courses
  • Studio report/ Field report
  • Practical examination
  • Written examination
  •  Reflection paper
  • Media production Projects
  • Field trip and internships are mandatory and graded accordingly.