Degree Nomenclature

  • In English: MA degree in Marketing Management 
  • In Amharic:“የአርት ማስተርስ ድግሪ በገበያ ስራ አመራር”

Course break up – Semester wise

Year One

Module Code

Module Name

Module ECTS

Course Code

Course Title

Course ECTS

Cr Hrs

Number of Weeks

Mode of Delivery

Semester -1

 

 

 

MAMM 511

Advanced Consumer Behavior

5

3

16

Parallel

MAMM 512

Brand Management

3

2

16

Parallel

 

 

 

MAMM 513

Fundamentals of Marketing

5

3

16

Parallel

Semester Total

 

 

 

13

8

 

 

Semester -2

 

 

 

MAMM 514

Integrated Marketing Communication

3

2

16

Parallel

MAMM 515

Tourism and hospitality marketing

3

2

       16

Parallel

 

 

 

MAMM 521

Global Marketing

5

3

        16

Parallel

Semester Total

 

 

 

11

7

 

 

 

summar-1

 

 

 

MAMM 522

Livestock and Agricultural  marketing

3

2

16

Parallel

MAMM 523

Service marketing

5

3

16

Parallel

Semester Total

 

 

 

8

5

 

 

 

Year two

Module Code

Module Name

Module ECTS

Course Code

Course Title

Course ECTS

Cr Hrs

Number of Weeks

Mode of Delivery

Semester-1

 

 

 

MAMM 524

Strategic Marketing Management

5

3

16

Parallel

MAMM 611

E-Marketing

3

2

16

Parallel

 

 

 

MAMM 612

Marketing Research

5

3

16

Parallel

Semester Total

 

 

 

13

8

 

 

 

Semester -2

 

 

 

MAMM 613

Sales and Distribution Management

3

2

16

Parallel

MAMM 614

Social Marketing

3

2

       16

Parallel

 

 

 

MKTM 621

Thesis in Marketing Management I

(proposal development)

0

0

       

Parallel

Semester Total

 

 

 

6

4

 

 

 

 

summar-2

 

 

 

MAMM 622

Thesis in Marketing Management II

 

6

 

Parallel

Total

 

 

 

59

38